Build a sequence: steps, delays, merge tags, stop-on-reply

A campaign in SendCanyon is a sequence of email steps sent to a list, spread over days, through a pool of your mailboxes. Create one under Campaigns → New campaign; the builder walks Audience → Sequence → Sending → Review.

Audience

Pick the lists, segments, tags or imports to include, and any lists, segments, tags, imports or other campaigns to exclude — excluding the other campaigns you run in parallel is how you avoid sending two sequences to one person. The builder shows the effective audience with valid, risky and invalid counts. Suppressed, unsubscribed, bounced and complained addresses are always excluded. Risky and invalid contacts are excluded unless you explicitly include them; invalid ones also need an acknowledgement.

Steps and delays

Each step is a subject plus body. Steps after the first can either continue the thread (Reply in same thread — recommended) or start fresh with a new subject. Between steps you set a delay in days; delays count business days by default so a Thursday step two doesn't fire step three on Saturday. Our default template is four steps with three-day gaps — see the reasoning.

Merge tags

Personalize with double-brace tags that resolve per contact at send time: {{first_name}}, {{last_name}}, {{company}}, {{title}}, {{email}}, plus any custom field by its own name, e.g. {{industry}}. Add a default after a bar, {{first_name|there}}, and a contact whose field is empty gets Hi there instead of Hi ,. A tag with no default and nothing to fill it renders blank rather than failing the send. The editor flags a tag written wrong, such as {{first_name|}} or {{first name}}, because it would go out as typed. A preview panel renders each step against real contacts from your list so you can read exactly what recipient number 412 will receive.

Stop conditions

• Stop on reply (on by default, and it should stay on): a reply cancels all remaining steps for that contact and moves the thread to your Inbox tab. Read the note below on how a reply reaches SendCanyon in the first place — this stop condition is only as good as that signal.
• Stop on click / open (optional): treat a click or repeated opens as engagement and stop, for workflows where a human takes over.
• Automatic stops you can't disable: unsubscribes, hard bounces, and new suppression entries always halt the remaining steps for that contact.

Finish on the Review screen — it summarizes audience size, total sends the sequence will generate, and flags anything that would surprise you. Then Launch, or save as draft.