Reading analytics and the deliverability health score

The Analytics section reports everything SendCanyon observes about your sending, sliced three ways: by campaign, by mailbox, and by domain, each with a selectable date range and CSV export. The same events feed all three views — the slicing exists because problems hide in aggregates.

The three views

• By campaign — sends, delivery, opens, clicks, replies, bounces, unsubscribes per campaign and per step. This is where you compare copy: step-level reply rates show which email in a sequence earns the responses.
• By mailbox — the same metrics attributed to each sending mailbox, plus warmup stage and daily-limit utilization. This is where a single sick sender becomes visible inside a healthy fleet.
• By domain — the aggregate reputation view: rates across all mailboxes on the domain, DNS verification status, and the domain's health score history.

The deliverability health score

Every domain and mailbox carries a 0–100 health score, recomputed daily. It exists so that the two metrics that kill sending programs — bounces and complaints — can't hide inside averaged-out dashboards. The composition:

Read the bands, not the digits: 80–100 healthy, keep going; 60–79 something is drifting — open the component breakdown and find which input slipped; below 60 stop scaling and fix — the score page lists the contributing events. The score is also the gate for a few automatic protections: a mailbox falling below 40 has its campaign sending paused and its warmup floor raised until it recovers.

A reading order that works

1. 1

   Start at Domains: any domain score off its baseline? If yes, drill into its mailboxes; if one mailbox owns the damage, the problem is that sender — if all dropped together, the problem is a campaign or the DNS.

2. 2

   Then Campaigns: bounce rate per campaign against the 2% line, replies per step against your baseline. A campaign with clean bounces and no replies is a copy problem, not an infrastructure one.

3. 3

   Weekly, not hourly. Daily numbers on small volumes are noise; the useful signals are 7-day trends.

Exports

Every table exports to CSV from the range you're viewing, and everything on these dashboards is also available programmatically via GET /api/v1/analytics for your own BI — see API keys and authentication.